Audi of America’s latest TV spot has a social media tie-in that will give eight lucky Twitter users the chance to get behind the wheel of the Audi R8. A year ago, Joanne McCoy tweeted Audi of America about how badly she wanted the Audi ...Read the rest
Fresh from its own presidential moment, Reddit is hitting the road on a tech-finding, community-building mission. Here, Alexis Ohanian and Erik Martin talk about the key to Reddit’s culture. When President Obama showed up on Reddit’s “IAmA/AMA” question and answer forum in late August, the site had ...Read the rest
When Boardwalk Empire returns for its third season this weekend audiences can expect several things: lush period costumes, the return of the creepily excellent Agent Van Alden (Michael Shannon), and lots of scheming from Nucky Thompson (Steve Buscemi). But one (spoiler alert) thing audiences shouldn’t expect is ...Read the rest
The plot of Ridley Scott’s sci-fi film Prometheus–a sprawling exploration of the origins of man–may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory. Ignition Interactive, the creative agency behind much of the Hunger Games’ online campaign ...Read the rest
Can one millimeter possibly be that important? According to an ad featuring Audi’s engineering team: If it’s worth examining at all, it’s worth obsessing over. Agency Fred & Farid Paris is behind the car manufacturer’s latest campaign, which highlights the lengths that Audi’s engineers apparently go to ...Read the rest
"I wake up in the morning and piss excellence. No one can hang with my stuff... I'm just a big hairy American winning machine. Woooh!"
Own a dog? Wook at that face. How could you ever get mad at your best friend for swallowing your keys? Especially when you can unlock your car anyway. Volkswagen could have demonstrated the magic of keyless entry in any number of ways, but none ...Read the rest